I helped reimagine Bespoke Post’s grooming brand, shaping its positioning, identity, scents, and packaging design. The result was a modern grooming brand that effectively connected with men through a relaxed, helpful brand voice and a dynamic range of functional ingredients and scents.
soaps
Starting with our best-selling charcoal bar soap, we expanded into a line of daily soaps featuring clear scent stories, functional benefits, and use cases.
solid colognes
Building on customer demand, we introduced a line of solid colognes with fresh, inviting fragrance profiles.
role
Creative Director, Bespoke Post Private Labels
credits
Chief Merchandising Officer: Leann Greto
Designer: Dana Lucas
Copywriter: Stephen Praetorius
Product Developers: Francisco Munoz, David Jaffe
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos
