marcelo cardoso
creative director + brand builder
I help launch brands and products from the ground up, seamlessly merging brand strategy, design, and marketing to bring innovative concepts to consumers.
As the Creative Director for Bespoke Post's Private Labels, I helped build eight distinct house labels into multi-million dollar brands, including menswear, travel, bar & kitchen, scented candles, home decor, grooming, and outdoor goods.
With broad marketing experience across industries, I’ve helped launch products ranging from ultra-premium vodka to digital streaming platforms, and even a spectacular $4.5B luxury resort. In entertainment, I’ve led rebrands for major networks and television upfront campaigns that generated over $6B in ad sales.
Driven by collaborative teamwork and entrepreneurship, I'm always looking for new opportunities. Let’s connect and start something great together.
e-commerce
2020 -2024 | Creative Director, Bespoke Post Private Label Brands
Helped build eight distinct house labels into a combined $20M+ business
Launched two house brands as standalone e-commerce sites
Led strategy and product roadmaps, driving 200% YOY growth
Oversaw cross-functional design team, producing 1,500+ SKUs
Oversaw cross-functional design team, producing 1,500+ SKUs
Developed seasonal line plans and market strategies
Partnered with Product Developers to maintain a 70%+ margin
Partnered with Product Developers to maintain a 70%+ margin
luxury brands
2017-2019 | Brand Creative Director (Mod Op AOR)
Led brand strategy, identity and content
Helped launch $4.5B resort destination
Directed $25M global ad campaigns
Oversaw day-to-day integrated digital marketing
2016-2017 | Creative Director (Mod Op Digital AOR)
Led brand strategy and creative direction
Executed new product launches and campaigns
Oversaw digital, social, and influencer marketing
Managed content and design for global website
media
2014-2016 | Creative Director for 3 consecutive NBCUniversal upfronts
2015-2016 | Creative Director for the launch of Seeso (Comcast's $75M comedy VoD platform)
2014 | Creative Director for Scripps Networks upfront videos
2014 |Creative Director for TLC's network rebrand and upfront campaign
hospitality
2017-2020 | Brand AOR Creative Director for Baha Mar Resort
2019 | Digital Marketing campaigns for Meliã Resorts
2014-2019 | Brand positioning & sales videos for various brands within Hilton, Marriott, Commune and Joie de Vivre
2005 | In-room video channel for Disney Resorts
entertainment
2000-2015 | Design, editorial, creative direction for television
Trailers, promos, show packages & network rebrands
Recognized with a Daytime Emmy Nomination
Multiple Promax, BDA, Clio and Telly awards
experiential
2015 | Microsoft retail store LED displays
2014-2015 | NBCUniversal upfront immersive video design
2011-2013 | New York City Opera video set designs
2010 | The Ride NYC bus-theater immersive video design