marcelo cardoso
creative director + brand builder
I help startups and agencies align their brand strategy with innovative product design and content-driven marketing to launch seamlessly, scale efficiently, and drive results.
At Bespoke Post, I helped build eight private label brands—spanning menswear, travel, outdoors, bar & kitchen, home goods, and more—into multi-million-dollar businesses.
Working at agencies and as an embedded creative director, I’ve led branding and integrated campaigns for ultra-premium vodka, a $4.5B luxury resort, video streaming platforms, and major TV network upfronts.
From rolling up my sleeves with scrappy startups to growing large creative teams, I thrive on collaboration and momentum.
Let’s connect and set your brand in motion.
e-commerce
2020 -2024
Creative Director, Bespoke Post Private Label Brands
Creative Director, Bespoke Post Private Label Brands
•Helped build 8 brands into a combined $20M+ business
•Launched two house brands as standalone e-comm sites
•Led strategy and roadmaps driving 200% YOY growth
•Oversaw cross-functional design team over 1,500+ SKUs
•Oversaw cross-functional design team over 1,500+ SKUs
•Developed seasonal line plans and market strategies
•Maintained a 70%+ margin across product ranges
•Maintained a 70%+ margin across product ranges
luxury brands
2017-2019 | Brand Creative Director (Mod Op AOR)
•Led brand strategy, identity and content
•Helped launch $4.5B resort destination
•Directed $25M global ad campaigns
•Oversaw day-to-day integrated digital marketing
2016-2017 | Creative Director (Mod Op Digital AOR)
•Led brand strategy and creative direction
•Executed new product launches and campaigns
•Oversaw digital, social, and influencer marketing
•Managed content and design for global website
media
2014-2016 | Creative Director for NBCUniversal Upfront Campaigns
2015-2016 | Creative Director for Seeso branding
2014 | Creative Director for Scripps Networks upfront videos
2014 | Creative Director for TLC's network rebrand
hospitality
2017-2020 | Creative Direction & Strategy for Baha Mar
2019 | Creative Direction Digital Marketing for Meliã
2014-2019 | Creative Direction for Hilton, Marriott, Commune, and Joie de Vivre
2005 | Art Direction In-room channel for Disney Resorts
entertainment
2000-2015 | Design, Editorial, and Creative Direction
• Trailers, promos, show packages & network rebrands
• Recognized with a Daytime Emmy Nomination
• Multiple Promax, BDA, Clio and Telly awards
experiential
2015 | Creative Direction Microsoft retail store LED displays
2014-2015 | Creative Direction NBCUniversal upfront
2011-2013 | Art Direction New York City Opera video projections
2010 | Art Direction The Ride NYC immersive video design