Hi, I'm Marcelo — a creative lead specialized in brand and performance marketing.

I've led cross-functional e-commerce teams on every creative touchpoint—from website and email to social, influencer, TV, print and full-funnel growth marketing with a monthly ad spend of $2M+.

I've helped build 8 DTC brands across menswear, travel, outdoors, bar, kitchen, and home goods into multi-million-dollar businesses, including Halfday Travel which scaled from 0 to 8 figures in under 2 years. I've also launched 1,500+ SKUs, from brand strategy and market research, to line plans, product design and development.

On the agency side, I've led branding and $20M+ launch campaigns for clients including ultra-premium vodka, video streaming platforms, major TV network upfronts, and a $4.5B resort.

Whether partnering with scrappy startups, working with remote teams, or leading in-house creative departments, I'm hands-on, collaborative, and able to integrate quickly into fast-moving projects.

I leverage AI-assisted production and automation to drive creative volume—while keeping human insight and brand vision always at the core.