Marcelo Cardoso | Creative Director

marcelo cardoso

creative director | brand + marketing

I help startups and agencies bridge brand creative and performance marketing to launch, convert, and scale.

At Bespoke Post, I helped build eight private label brands—spanning menswear, travel, outdoors, bar & kitchen, and home goods—into multi-million-dollar businesses.

In e-commerce, I’ve led cross-functional creative teams across every marketing touchpoint—from website and email to TV, social, influencer, and full-funnel growth marketing.

At agencies, I’ve led both branding and integrated launch campaigns for ultra-premium vodka, a $4.5B luxury resort, video streaming platforms, and major TV network upfronts.

From rolling up my sleeves with scrappy startups to growing large creative teams, I thrive on collaboration, momentum, and turning big ideas into powerful brands.

I'm currently available for freelance projects and fractional creative direction, both on-site in NYC and remote.

Please drop a line, and I'll get back to you soon!

Thank you, I'll be in touch soon.

e-commerce

2020 -2024
Creative Director, Private Label Brands, Bespoke Post

•Helped build 8 brands into a combined $20M+ business

•Launched two house brands as standalone e-comm sites

•Led strategy and roadmaps driving 200% YOY growth
•Oversaw cross-functional design team over 1,500+ SKUs

•Developed seasonal line plans and market strategies
•Maintained a 70%+ margin across product ranges

2020
Creative Director, Brand & Marketing, Bespoke Post

• Led creative team across e-comm, email, social, and marketing

•Led strategy for content creation, editorial, and campaigns
•Oversaw full-funnel growth marketing creative
•Managed and aligned external agencies to brand vision
•Supported rapid growth as brand scaled 2x during pandemic

luxury brands