marcelo cardoso
marketing + creative director
strategic mind + creative heart
With 20+ years of agency experience in both the marketing and branding side, I know how closely those two must work together in order for a business to thrive. I love finding that balance between a data-driven strategy and a bold creative vision— when performance marketing and brand building start pumping together as one efficient engine. Because only then can a business cut through an increasingly noisy and fragmented world to touch audiences across every channel in fresh, consistent and memorable ways.
strategy
Brand Positioning & Identity
Omnichannel Brand Strategy
Product Launches
Advertising Campaigns
Integrated Digital Marketing
creative
Creative Direction
Writing
Design
Directing
Editorial & Post-production
mantras
(a few words I go by)
Less, but better.
Make something people love.
People above work, and teamwork above all.
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experience
recent partnerships
2017-2019 | Brand Creative Director (Mod Op AOR)
Helped launch $4.5B resort destination
Led $25M global ad campaigns
Oversaw day-to-day integrated digital marketing
Developed brand strategy, identity and content
2016-2017 | Creative Director (Mod Op Digital AOR)
Oversaw digital, social and influencer marketing
Executed new product launches and campaigns
Managed sales strategy & design for global website
Developed brand strategy, positioning and content
2015-2016 | Creative Director (Mod Op AOR)
Helped launch $75M subscription VoD platform
Developed brand strategy, identity and content
Oversaw design across all streaming products
Executed digital, social, print & OOH campaigns
2014-2015 | Creative Director (Leroy Clarkson AOR)
Helped launch 3 upfronts averaging $6B in ad sales
Developed digital, print & OOH campaigns
Produced content, design, and branding for live event
Executed immersive video installations
hospitality
2017-2020 | Brand AOR for Baha Mar Resort & Casino
2019 | Digital Marketing campaigns for Meliã Resorts
2014-2019 | Brand positioning & sales videos for various brands within Hilton, Marriott, Commune and Joie de Vivre
2005 | In-room video channel for Disney Resorts
media
2014-2016 | NBCUniversal Upfronts
2014 | Scripps Networks Upfronts
2013-2015 | Upfront sales videos for TLC & AMC
2014 | TLC network rebrand
entertainment
2000-2015 | Design, editorial, art direction
Trailers, promos, show packages & network rebrands
Recognized with a Daytime Emmy Nomination
Multiple Promax, BDA, Clio and Telly awards
experiential
2015 | Microsoft retail store LED displays
2014-2015 | NBCUniversal upfront immersive video design
2011-2013 | New York City Opera video set designs
2010 | The Ride NYC bus-theater immersive video design