As Modop's AOR Creative Director overseeing all Brand and Marketing for Baha Mar, I helped launch the new Caribbean resort destination featuring three luxury hotels, a golf course, a water park, and countless amenities. We started with strategy and positioning, working our way up to a $25m global launch campaign and the tagline, 'Life Spectacular'. In the subsequent years, we served as the brand guardian and AOR, producing everything from omni-channel marketing campaigns to restaurant logos and in-room videos, all the way down to the resort maps they hand out to guests upon arrival.