Let's build a den decor brand
As Creative Director of Private Labels at Bespoke Post, I developed Ash & Fir, a brand of masculine decor and home fragrances designed to add comfort, style, and character to modern dens. Our product range spans every kind of home fragrance, to soft goods, textiles, and decorative display storage.
BRAND STRATEGY
BRAND IDENTITY
CREATIVE DIRECTION
MARKET RESEARCH
PRODUCT DESIGN
PACKAGING DESIGN
BRAND IDENTITY
CREATIVE DIRECTION
MARKET RESEARCH
PRODUCT DESIGN
PACKAGING DESIGN
backflow
I led the team through a year-long R&D process to reimagine the backflow incense burner. We created a smarter, cleaner, and more distinctive design that was unique to the market and sold out in just two months, helping drive over half a million in revenue.
den decor
We helped customers refresh their dens with a seasonal line of decor products, from heritage wool blankets and pillows to rugged leather valets and sleek display storage.
den fragrance
I oversaw the development of a full range of home fragrances, including candles, incense, and novelty products that inspired customers to try fragrances in new ways.
credits
Creative Director, Bespoke Post Private Labels: Marcelo Cardoso
Chief Merchandising Officer: Leann Greto
Brand Manager: Natalie Finch
Product Designers: Tim Predzimirski
Graphic Designers: Marjorie Chamberlain, Shelly Lu
Product Developers: Meg Amsterdam, Lily Guseman, Francisco Munoz
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos, Joelyn Dalit
Brand Manager: Natalie Finch
Product Designers: Tim Predzimirski
Graphic Designers: Marjorie Chamberlain, Shelly Lu
Product Developers: Meg Amsterdam, Lily Guseman, Francisco Munoz
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos, Joelyn Dalit
