halfday

let's pack smarter, not harder

As creative director for Bespoke Post’s Private Labels, I helped grow Halfday from a single-SKU in-house brand into a $20M direct-to-consumer e-commerce brand, now offering a comprehensive line of innovative travel gear.

the garment duffels

Starting with our winning hero product, we expanded the assortment with new color variants, sizes, and price points. This led to the launch of our Premium Garment Duffel, which sold out in 3 weeks and increased our average order value by 23%.

weekend bags

Building on Halfday’s brand story, we introduced additional “long weekend” travel bags, including a double-stacked weekender, and an upcoming line of expandable backpacks, roller bags, and more.

accessories

We infused clever functionality into all our accessories, leveraging the brand's success with 2-in-1, best-of-both-worlds products. We designed a mobile device kickstand as part of our tech kit, and a TSA liquids pouch that drops neatly into our toiletry kit.

e-comm & social

I was part of a lean team testing Halfday as a standalone DTC brand, overseeing marketing, social, and e-commerce creative. After proving the product-market fit, we were able to bring on a dedicated team, and within two years, scaled the halfdaytravel.com website into a $20M business.