As Creative Director for Bespoke Post’s Private Labels, I led the product roadmap and design for over 150+ SKUs for our bar and kitchen brand, including craft mixology kits, barware, cookware, knives, and an innovative line of stackable cast iron.
cast iron
Our collection of cast iron featured a space-saving, stackable set, and signature design details that were unique to the market. Our Ironstack 4-in-1 set sold out within 90 days, becoming one of Bespoke Post's top sellers.
knives & boards
We built a robust line of specialty knives, cutting boards, and knife blocks, resulting in many of Bespoke Post's bestsellers, including the Ulu Knife Set, Grillmaster BBQ Knife, and Magnetic Knife Block.
bar
We used novelty concepts to capture our customers' imagination, including innovative craft mixology kits (such as cocktail smoking and ice stamping) and eye-catching barware (such as the Codex collection inspired by an alchemist's cabinet, and our Roulette line of spinning glassware).
role
Creative Director, Private Label Brands
credits
Chief Merchandising Officer: Leann Greto
Brand Managers: Dan Hendricks, David Jaffe, Natalie Finch
Product Designers: Tim Predzimirski
Graphic Designers: Abigail Lund, Shelly Lu
Product Developers: Meg Amsterdam, Lily Guseman, David Jaffe
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos, Joelyn Dalit
