Let's craft a classic bar and kitchen brand
As Creative Director for Bespoke Post’s Private Labels, I led the brand strategy, identity, and product design for over 150 SKUs across bar and kitchen — ranging from mixology kits and barware to knives and stackable cast iron cookware. We positioned Marcellin as a modern take on a classic bar and kitchen brand, rooting our products in vintage craft while making timeless techniques accessible to the everyday.
BRAND STRATEGY
BRAND IDENTITY
CREATIVE DIRECTION
MARKET RESEARCH
PRODUCT DESIGN
PACKAGING DESIGN
BRAND IDENTITY
CREATIVE DIRECTION
MARKET RESEARCH
PRODUCT DESIGN
PACKAGING DESIGN
brand strategy & identity
The brand strategy drew inspiration from classic tools and techniques of chefs and bartenders, simplifying them for everyday use. Our design system leaned into vintage-inspired patterns built from our signature hexagon “M” icon, which served as the dominant branding element across products and collateral.
cast iron
Our collection of cast iron featured a space-saving, stackable set, and signature design details that were unique to the market. Our Ironstack 4-in-1 set sold out within 90 days, becoming one of Bespoke Post's top sellers.
knives & boards
We built a robust line of specialty knives, cutting boards, and knife blocks, resulting in many of Bespoke Post's bestsellers, including the Ulu Knife Set, Grillmaster BBQ Knife, and Magnetic Knife Block.
bar
We used novelty concepts to capture our customers' imagination, including innovative craft mixology kits (such as cocktail smoking and ice stamping) and eye-catching barware (such as the Codex collection inspired by an alchemist's cabinet, and our Roulette line of spinning glassware).
credits
Creative Director, Private Label Brands: Marcelo Cardoso
Chief Merchandising Officer: Leann Greto
Brand Managers: Dan Hendricks, David Jaffe, Natalie Finch
Product Designers: Tim Predzimirski
Graphic Designers: Abigail Lund, Shelly Lu
Product Developers: Meg Amsterdam, Lily Guseman, David Jaffe
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos, Joelyn Dalit
Brand Managers: Dan Hendricks, David Jaffe, Natalie Finch
Product Designers: Tim Predzimirski
Graphic Designers: Abigail Lund, Shelly Lu
Product Developers: Meg Amsterdam, Lily Guseman, David Jaffe
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos, Joelyn Dalit
