Let's build a timeless menswear brand
As the Creative Director for Bespoke Post’s Private Labels, I oversaw the launch of over 1,000 SKUs for Line of Trade. We designed two seasonal collections per year, plus ongoing development of accessories, bags, and basics. In collaboration with Design Director Evan Gleason and Brand Director Dan Hendricks, we honed the brand’s identity and look and feel to highlight its heritage workwear origins. Line of Trade quickly matured into Bespoke Post’s top menswear brand with a 250% year-over-year revenue growth.
BRAND STRATEGY
BRAND IDENTITY
CREATIVE DIRECTION
MARKET RESEARCH
PRODUCT DESIGN
PACKAGING DESIGN
BRAND IDENTITY
CREATIVE DIRECTION
MARKET RESEARCH
PRODUCT DESIGN
PACKAGING DESIGN
f/w collections
s/s collections
bags
accessories
sturdy tees
credits
Creative Director, Bespoke Post Private Labels: Marcelo Cardoso
Chief Merchandising Officer: Leann Greto Brand Managers: Dan Hendricks, David Jaffe
Design Director, Apparel & Soft Goods: Evan Gleason
Product Designers: Evan Gleason, Sarah Vergin
Graphic Designers: Abigail Lund, Shelly Lu
Product Developers: Meg Amsterdam, David Jaffe
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos, Joelyn Dalit
Design Director, Apparel & Soft Goods: Evan Gleason
Product Designers: Evan Gleason, Sarah Vergin
Graphic Designers: Abigail Lund, Shelly Lu
Product Developers: Meg Amsterdam, David Jaffe
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos, Joelyn Dalit
