Let's set your brand in motion
Let's set your brand in motion
MARCELO CARDOSO | CREATIVE DIRECTOR + STRATEGIST
MARCELO CARDOSO | CREATIVE DIRECTOR + STRATEGIST
Projects
About
I'm a creative director and strategist who grows brands people love. I’ve led in-house, agency, and remote teams across DTC, CPG, hospitality, media, and subscription—scaling businesses from zero to eight figures and leading $20M+ campaigns. I’m hands-on and collaborative, with a focus on performance marketing, using AI to scale output while keeping human insight and brand vision at the core.
About
I'm a creative director and strategist who grows brands people love. I’ve led in-house, agency, and remote teams across DTC, CPG, hospitality, media, and subscription—scaling businesses from zero to eight figures and leading $20M+ campaigns. I’m hands-on and collaborative, with a focus on performance marketing, using AI to scale output while keeping human insight and brand vision at the core.
About
I'm a creative director and strategist who grows brands people love. I’ve led in-house, agency, and remote teams across DTC, CPG, hospitality, media, and subscription—scaling businesses from zero to eight figures and leading $20M+ campaigns. I’m hands-on and collaborative, with a focus on performance marketing, using AI to scale output while keeping human insight and brand vision at the core.
Services
Creative Strategy
Customer persona & market research
Value props, hooks & messaging
Creative testing frameworks & analysis
Direct response & growth marketing
Creative analytics & optimization
Creative Direction
Ad & campaign concepting
Video, UGC & content production
Creator & influencer oversight
Design & art direction
Cross-channel creative direction
Brand Building
Category & competitive analysis
Brand positioning & messaging architecture
Launch strategy & go-to-market planning
Brand identity & design systems
Product & packaging development
AI-Production
Rapid concept exploration & ideation
AI-assisted image, video & audio generation
Scalable creative systems & workflows
Production scaling & automation
Creative Strategy
Customer persona & market research
Value props, hooks & messaging
Creative testing frameworks & analysis
Direct response & growth marketing
Creative analytics & optimization
Creative Direction
Ad & campaign concepting
Video, UGC & content production
Creator & influencer oversight
Design & art direction
Cross-channel creative direction
Brand Building
Category & competitive analysis
Brand positioning & messaging architecture
Launch strategy & go-to-market planning
Brand identity & design systems
Product & packaging development
AI-Production
Rapid concept exploration & ideation
AI-assisted image, video & audio generation
Scalable creative systems & workflows
Production scaling & automation
Creative Strategy
Customer persona & market research
Value props, hooks & messaging
Creative testing frameworks & analysis
Direct response & growth marketing
Creative analytics & optimization
Creative Direction
Ad & campaign concepting
Video, UGC & content production
Creator & influencer oversight
Design & art direction
Cross-channel creative direction
Brand Building
Category & competitive analysis
Brand positioning & messaging architecture
Launch strategy & go-to-market planning
Brand identity & design systems
Product & packaging development
AI-Production
Rapid concept exploration & ideation
AI-assisted image, video & audio generation
Scalable creative systems & workflows
Production scaling & automation
D2C brands
I've helped launch 1500+ SKUs across apparel, spirits, home goods, and more— from brand strategy to market research, line plans, product design and development.
D2C brands
I've helped launch 1500+ SKUs across apparel, spirits, home goods, and more— from brand strategy to market research, line plans, product design and development.
D2C brands
I've helped launch 1500+ SKUs across apparel, spirits, home goods, and more— from brand strategy to market research, line plans, product design and development.
Clients
