Let's set your brand in motion
Let's set your brand in motion
MARCELO CARDOSO | CREATIVE DIRECTOR + STRATEGIST
MARCELO CARDOSO | CREATIVE DIRECTOR + STRATEGIST
Projects
About
I'm a creative director + strategist specializing in DTC brands and performance marketing. I've led in-house, agency, and remote teams across e-commerce, CPG, hospitality, and subscription. I've run $20M+ multi-channel campaigns, directed Meta growth creative at $2M+ monthly spend, and helped scale brands from 0 to 8 figures. I'm hands-on and collaborative, using AI to drive creative volume while keeping human insight and brand vision at the core.
About
I'm a creative director + strategist specializing in DTC brands and performance marketing. I've led in-house, agency, and remote teams across e-commerce, CPG, hospitality, and subscription. I've run $20M+ multi-channel campaigns, directed Meta growth creative at $2M+ monthly spend, and helped scale brands from 0 to 8 figures. I'm hands-on and collaborative, using AI to drive creative volume while keeping human insight and brand vision at the core.
About
I'm a creative director + strategist specializing in DTC brands and performance marketing. I've led in-house, agency, and remote teams across e-commerce, CPG, hospitality, and subscription. I've run $20M+ multi-channel campaigns, directed Meta growth creative at $2M+ monthly spend, and helped scale brands from 0 to 8 figures. I'm hands-on and collaborative, using AI to drive creative volume while keeping human insight and brand vision at the core.
Services
Creative Strategy
Customer persona & market research
Value props, hooks & messaging
Creative testing & performance
Direct response & growth marketing
Creative analytics & optimization
Creative Direction
Ad & campaign concepting
Video, UGC & content production
Creator & influencer direction
Design & art direction
Cross-channel creative execution
Brand Building
Category & competitive analysis
Positioning & messaging architecture
Launch strategy & go-to-market plans
Brand identity & design systems
Product & packaging development
AI-Production
Lifestyle & product photography
Video, audio, and ad production
Scalable creative workflows
Production automation
Creative Strategy
Customer persona & market research
Value props, hooks & messaging
Creative testing & performance
Direct response & growth marketing
Creative analytics & optimization
Creative Direction
Ad & campaign concepting
Video, UGC & content production
Creator & influencer direction
Design & art direction
Cross-channel creative execution
Brand Building
Category & competitive analysis
Positioning & messaging architecture
Launch strategy & go-to-market plans
Brand identity & design systems
Product & packaging development
AI-Production
Lifestyle & product photography
Video, audio, and ad production
Scalable creative workflows
Production automation
Creative Strategy
Customer persona & market research
Value props, hooks & messaging
Creative testing & performance
Direct response & growth marketing
Creative analytics & optimization
Creative Direction
Ad & campaign concepting
Video, UGC & content production
Creator & influencer direction
Design & art direction
Cross-channel creative execution
Brand Building
Category & competitive analysis
Positioning & messaging architecture
Launch strategy & go-to-market plans
Brand identity & design systems
Product & packaging development
AI-Production
Lifestyle & product photography
Video, audio, and ad production
Scalable creative workflows
Production automation
D2C brands
I've helped launch 1500+ SKUs across apparel, spirits, home goods, and more— from brand strategy to market research, line plans, product design and development.
D2C brands
I've helped launch 1500+ SKUs across apparel, spirits, home goods, and more— from brand strategy to market research, line plans, product design and development.
D2C brands
I've helped launch 1500+ SKUs across apparel, spirits, home goods, and more— from brand strategy to market research, line plans, product design and development.
Clients
