Client
Baha Mar Residential
Services
Brand & Marketing
Let's find your slice of paradise
I helped bring to market The Residences at Baha Mar, from branding and strategy to an integrated sales campaign spanning digital, video, and print. With an ICP of ultra high net worth individuals, we positioned these luxury homes as part of your legacy: not just a real estate investment, but the family memories you'll keep and pass on to the next generation.
CREATIVE STRATEGY CREATIVE DIRECTION VIDEO & PHOTO DIRECTION DIGITAL MARKETING PRINT & OOH CAMPAIGN DEVELOPMENT
Video & Photography
We directed a series of ads, sales and social videos to tell the story of Baha Mar Residences, as well as a still photo shoot with photographer Troy House.
Digital Marketing
We delivered a full-stack of digital assets including display ads, video ads, landing pages, and email marketing templates.
Print Campaign
We produced a library of print ads for luxury and premium publications such as Robb Report, Wall Street Journal and NY Times.
Sales Collateral
We produced dozens of sales print pieces, including elaborate coffee table books, promotional brochures, and sales one-sheets.
Credits
Creative Director, Brand & Marketing: Marcelo Cardoso Agency of Record: Mod Op Account Directors: JC Addison, Cory Becker, Justine Webster Baha Mar Residences: Gena Conroy, Catherine Kitty Jones Live Action: Transit Pictures Photographer: Troy House Design & Art Direction: Anya Ermakova, Michelle Russell, Kara Chun, Mia Park Editor: Noah Wehle
