Client

Seeso

Role

Brand & Marketing Creative Direction

Let's help launch a VoD platform

Working in-house as Creative Director at Mod Op along with TJ McCormick, we helped launch NBCUniversal's $75M subscription VoD comedy platform, Seeso. We developed strategy and identity all the way through to marketing and OOO campaigns.

BRAND STRATEGY BRAND IDENTITY CREATIVE DIRECTION DIGITAL MARKETING CAMPAIGN DEVELOPMENT BRAND GUIDELINES

Brand Strategy & Identity

We positioned Seeso as your funny friend who's always got the perfect reco, from obscure comedy classics to weird up-and-coming comedy acts. The brand's look-and-feel was left intentionally unpolished, much like browsing records in a funky vintage shop.

Product Design

We collaborated with product dev teams to translate the brand identity into digital across platforms, including responsive web, iOS, Android, Windows, Roku, PlayStation, XBOX, and AppleTV.

OOH & Street Campaign

We developed branded keyart guidelines and design templates for promoting Seeso original shows, in addition to OOH subway and street campaigns.

Digital Marketing

We delivered content and templates to drive subscriptions and a graphic toolkit for animations across all digital marketing channels.

Credits

Executive Creative Director: TJ McCormick Creative Director: Marcelo Cardoso Agency of Record: Mod Op Head of NBCUniversal Digital Streaming: Evan Shapiro

Driftology

Bespoke Post

Baha Mar