Client

Belvedere Vodka

Role

Digital & Social Creative Direction

Let's reimagine luxury vodka for social & digital

As Creative Director at Belvedere’s digital agency, ModOp, I led global social and digital marketing efforts for the brand. Our team oversaw the website, social strategy and content, and influencer programs, while developing integrated campaigns for ongoing product launches. During my tenure, we launched new flavors, limited-edition bottles, and celebrity-led campaigns.

CREATIVE DIRECTION BRAND STRATEGY DIGITAL MARKETING INFLUENCER CAMPAIGNS SOCIAL CONTENT STRATEGY GLOBAL WEBSITE

Global Website

We designed and maintained the global Belvedere website, with custom CMS, geofenced agegates, international versioning, and a cocktail generator for Belvedere recipes.

Product Launches

We built integrated digital campaigns for Belvedere's many product launches, such as their (RED) collaboration with John Legend, custom Bespoke bottles, limited editions, and new flavors.

Social Campaigns

We helped Belvedere launch several nightclub bottles, such as the Midnight Saber, activating the product in clubs around the world with a "Light the Night" campaign.

(Belvedere)RED launch

We led the launch campaign for Belvedere's (RED) limited edition, featuring John Legend as their brand ambassador and Esther Mahlangu's artwork on the bottle. With over 23M in engagements and 59M in impressions, we oversaw all digital marketing, social, PR and events coverage, as well as in-store POS displays

Bespoke Campaign

Working with CD Adrian Bailey at Mod Op, we delivered keyart, bottle photography, a digital campaign and an influencer gifting program to help launch Belvedere's custom-engraved Bespoke bottles.

Social & Influencer Campaigns

We were responsible for social media content strategy, all sponsored and paid posts, as well as community management of the global Belvedere channels, while promoting UGC engagement with ongoing activations such as World Martini Day.

Credits

Creative Director, Social, and Digital Marketing: Marcelo Cardoso Agency of Record: Mod OpAccount Directors: Miles Dinsmoor, Steve Garfinkle Creative Directors: Adrian Bailey, Limore Shur Content & Media Strategy: Nicole List, Melissa Goodis Belvedere Vodka: Simon Burch, David Schriffin, Heidi Chen, Irina Manoliu, Bianca Gardner

Driftology

Bespoke Post

Baha Mar