Client

driftology

Services

Brand, Social & Marketing

Let’s launch a sleep-friendly nightcap brand

I'm building a non-alcoholic nightcap brand from scratch—owning strategy, creative, and execution end to end. From market research and positioning to performance creative, content, and e-commerce, I used AI-assisted workflows to rapidly test hypothesis, validate demand and inform both brand and product development.

CREATIVE STRATEGY CREATIVE DIRECTION CONTENT STRATEGY BRAND STRATEGY AI-ASSISTED PRODUCTION

Creative Strategy

I defined and validated core customer personas, pain points, and value propositions through AI-generated ad testing—using these insights to inform brand positioning and product strategy before launch.

Ad Creative & Production

I used AI tools to rapidly test ad formats, messaging, and hooks. These learnings directly informed downstream decisions—from product packaging to website content.

Content Strategy

I built an organic content flywheel to drive top of funnel reach via shareable sleep-friendly nightcap recipes, and then repuposed across SEO, email, and lead magnets.   • Used strategic brand cross-promotion via recipes

Organic Social

I used Driftology’s organic social to drive reach via viral sleep-friendly recipes while building trust and credibility as a founder-led content channel.   • Built pre-launch audience of 60K followers in two months   • Generated 4.4M+ views across 25 videos on Instagram and TikTok

AI-assisted Production

I leveraged AI across all brand and e-commerce assets to launch quickly with limited resources, art directing all outputs to maintain a human-crafted, analog aesthetic.

‹ Bespoke Post

MORE WORK

Baha Mar ›