Let's revitalize a grooming brand
I helped reimagine Bespoke Post’s grooming brand, shaping its positioning, identity, scents, and packaging design. The result was a modern grooming brand that effectively connected with men through a relaxed, helpful brand voice and a dynamic range of functional ingredients and scents.
BRAND STRATEGY
BRAND IDENTITY
CREATIVE DIRECTION
MARKET RESEARCH
PRODUCT ROADMAP
PACKAGING DESIGN
CREATIVE DIRECTION
MARKET RESEARCH
PRODUCT ROADMAP
PACKAGING DESIGN
soaps
Starting with our best-selling charcoal bar soap, we expanded into a line of daily soaps featuring clear scent stories, functional benefits, and use cases.
solid colognes
Building on customer demand, we introduced a line of solid colognes with fresh, inviting fragrance profiles.
credits
Creative Director, Bespoke Post Private Labels: Marcelo Cardoso
Chief Merchandising Officer: Leann Greto
Designer: Dana Lucas
Copywriter: Stephen Praetorius
Product Developers: Francisco Munoz, David Jaffe
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos
Designer: Dana Lucas
Copywriter: Stephen Praetorius
Product Developers: Francisco Munoz, David Jaffe
Photographers: Kevin Wells, Jay Mason, Drew Gardner,
Photo Art Direction: Claire Levy, Luke Janos
