Let's help launch a VoD platform
Working in-house as Creative Director at Mod Op along with TJ McCormick, we helped launch NBCUniversal's $75M subscription VoD comedy platform, Seeso. We developed strategy and identity all the way through to marketing and OOO campaigns.
BRAND STRATEGY
BRAND IDENTITY
CREATIVE DIRECTION
CREATIVE DIRECTION
DIGITAL MARKETING
CAMPAIGN DEVELOPMENT
BRAND GUIDELINES
CAMPAIGN DEVELOPMENT
BRAND GUIDELINES
brand strategy & identity
We positioned Seeso as your funny friend who's always got the perfect reco, from obscure comedy classics to weird up-and-coming comedy acts. The brand's look-and-feel was left intentionally unpolished, much like browsing records in a funky vintage shop.
product design
We collaborated with product dev teams to translate the brand identity into digital across platforms, including responsive web, iOS, Android, Windows, Roku, PlayStation, XBOX, and AppleTV.
keyart & ooh
We developed branded keyart guidelines and design templates for promoting Seeso original shows, in addition to OOH subway and street campaigns.
digital marketing
We delivered content and templates to drive subscriptions and a graphic toolkit for animations across all digital marketing channels.
credits
Executive Creative Director: TJ McCormick
Creative Director: Marcelo Cardoso
Creative Director: Marcelo Cardoso
Agency of Record: Mod Op
Head of NBCUniversal Digital Streaming: Evan Shapiro
