Let's raise the bar on vodka
I led the AOR creative team at ModOp for Belvedere Vodka, managing their global digital and social marketing efforts. We oversaw their global website, social content media, and influencer programs, and developed integrated marketing campaigns and branded content for their ongoing product launches. During my tenure, we helped launch new flavors, light-up and limited edition bottles, and a celebrity-led campaign for their (RED) bottle.
BRAND STRATEGY
CREATIVE DIRECTION
CREATIVE DIRECTION
VIDEO & PHOTO DIRECTION
DIGITAL MARKETING
WEBSITE DESIGN
POS & COLLATERAL
SOCIAL CONTENT STRATEGY
DIGITAL MARKETING
WEBSITE DESIGN
POS & COLLATERAL
SOCIAL CONTENT STRATEGY
global website
We designed and maintained the global Belvedere website, with custom CMS, geofenced agegates, international versioning, and a cocktail generator for Belvedere recipes.
product launches
We built integrated digital campaigns for Belvedere's many product launches, such as their (RED) collaboration with John Legend, custom Bespoke bottles, limited editions, and new flavors.
midnight saber launch
We helped Belvedere launch several nightclub bottles, such as the Midnight Saber, activating the product in clubs around the world with a "Light the Night" campaign.
(Belvedere)RED launch
We led the launch campaign for Belvedere's (RED) limited edition, featuring John Legend as their brand ambassador and Esther Mahlangu's artwork on the bottle. With over 23M in engagements and 59M in impressions, we oversaw all digital marketing, social, PR and events coverage, as well as in-store POS displays
bespoke product launch
Working with CD Adrian Bailey at Mod Op, we delivered keyart, bottle photography, a digital campaign and an influencer gifting program to help launch Belvedere's custom-engraved Bespoke bottles.
social media
We were responsible for social media content strategy, all sponsored and paid posts, as well as community management of the global Belvedere channels, while promoting UGC engagement with ongoing activations such as World Martini Day.
influencer series
We led a robust influencer program with over 50 fashion, mixology, music and art influencers, featuring them in curated topical series with themes such as Fashion Week and Natural Cocktails.
credits
Creative Director, brand, social, and digital marketing: Marcelo Cardoso
Agency of Record: Mod OpAccount Directors: Miles Dinsmoor, Steve Garfinkle
Creative Directors: Adrian Bailey, Limore Shur
Content & Media Strategy: Nicole List, Melissa Goodis
Belvedere Vodka: Simon Burch, David Schriffin, Heidi Chen,
Irina Manoliu, Bianca Gardner
Creative Directors: Adrian Bailey, Limore Shur
Content & Media Strategy: Nicole List, Melissa Goodis
Belvedere Vodka: Simon Burch, David Schriffin, Heidi Chen,
Irina Manoliu, Bianca Gardner
