While working as Brand Creative director at Mod Op, we helped launch NBCUniversal's $75M subscription VoD comedy platform, Seeso, from strategy to identity to product design. Sadly, with an over-saturated streaming market, Seeso had an untimely demise. And was critically laughed at— but in all the good ways. 
brand strategy & identity
            

We positioned Seeso as that funny friend who's always got the perfect reco, from obscure comedy classics to weird up-and-coming comedy acts. The brand was intentionally unpolished, much like browsing records in a funky vintage shop.

product design
            

We translated the brand identity into the digital product design, including UX/UI for all streaming platforms. Platforms included : responsive web, iOS, Android, Windows, Roku, PlayStation, XBOX, AppleTV, Chromecast


keyart & ooh
            

We developed the branded keyart guidelines and design templates, in addition to OOH subway and street campaigns.


digital marketing
            

We delivered a programmatic banner blitz to drive subscriptions, as well as a graphic toolkit for animations, and templates for all digital marketing channels.
credits
            
Agency of Record: Mod Op
ECD: TJ McCormick

role
            
Brand Creative Director​​​​​​​
Developed strategy, identity and content
Oversaw design across all products & channels
Executed digital, social, print & OOH marketing

other projects

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